Connect Walmart Ads on Optiwise.ai

Connect Walmart Ads on Optiwise.ai

Optiwise.ai offers a comprehensive suite of features for managing your Walmart Ads, allowing you to streamline your advertising campaigns and maximize their impact. This article will guide you through the steps to connect Walmart Ads on Optiwise.ai and explore the various functionalities that empower you to fine-tune your campaigns. This will help you increase profitability and increase your ROAS and TACOS. 
  1. Log in to your Optiwise.ai account 
  2. Navigate to Ad Campaigns Section from the left menu
    1. Click on "Connect Ads" button
  3. Complete the connection process by following the below steps: 
    1. Go to Admin Management
    2. Navigate to API Partner and select Add Partner

    4. Select Optiwise from the Partner Name drop down and provide "Write Access"
    6. Confirm the selection
    8. Select the Ad Account and provide the Advertiser ID to complete the connection 
    10. Share the Advertiser ID and Advertiser via the form


  4. Click "Connect" to submit

Managing Campaigns:

1. Consolidated Dashboard:

   - View a consolidated dashboard of all your automated campaigns across multiple ad accounts.

   - Easily switch between multiple ad accounts.


2. Creating and Editing Campaigns:

   - Create a new ad campaign for any connected ad account.

   - Edit existing campaigns to adapt to market changes or promotional shifts.


3. Pausing, Resuming, and Completing Campaigns:

   - Pause, resume, or complete campaigns based on your marketing strategy.


4. Budget and Spending Limits:

   - Decide the total budget and daily spending limit for each campaign.


Item and Keyword Management:

1. Adding Products:

   - Add products through the catalog, enter item IDs, or upload CSV files.

   - Access an item-wise summary for detailed metrics and insights.


2. Editing Manual Campaigns (Item and Keyword):

   - Fine-tune control over manual campaigns, adjusting individual items and keywords.

   - Swiftly respond to market changes or promotional shifts with on-the-fly edits.


3. Suggested Bid Amount and Bidding Control:

   - Get suggested bid amounts for products.

   - Change bid amounts for each product based on your strategy.


4. Product Enablement/Disablement:

   - Enable or disable products within a campaign as needed.


Performance Analytics:

1. Campaign and Ad Group Performance:

   - View the aggregated performance of campaigns through graphs.

   - Monitor the performance of each campaign and ad group individually.


2. Graphical Insights:

   - Leverage graphical insights for informed decision-making.

   - Edit campaigns, ad groups, and products based on real-time performance.


FAQs
1. What is the difference between Walmart Ads and Walmart Connect? 
-> Walmart Connect provides a platform for Walmart advertisers to reach potential customers through various channels, including online, in-store, and sponsored media across the web. You can read more about it here. 

2. What is ROAS and TACoS? 
-> Return on Ad Spend (ROAS) is a metric that measures revenue earned for each dollar you spend on advertising. By calculating and tracking ROAS, you gain insights on the effectiveness of your advertising.
Total advertising cost of sale (TACoS) is a metric to measure ad spend relative to Seller's total sales revenue, including ad sales and organic sales. TACoS gives sellers a good view of their overall ad performance and business profitability.



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