Request Optimization & Work Order : A Complete Guide

Request Optimization & Work Order : A Complete Guide

Optimization

Optimization Request

Product optimization Request in Optiwise is the process of refining and improving a Product's content to enhance its content score, Listing Score, Achieve Buy box etc to improve the overall sales and Revenue. Several ways to optimize a product are:
  1. Align product names with keyword strategy
  2. Enhancement of Meta information: Enhancement of Title, Key Features, Description etc
  3. Descriptive headings
  4. Include product attributes
  5. Write engaging product descriptions
  6. Include high-quality images
  7. Include Rich Media Content
  8. Leverage the discontinued products

Why Optimization Request

Clients can optimise the product on Walmart/Amazon Marketplace by raising an optimization request via Optiwise. Users can start from the catalogue Page for single/Multiple products. To request for an optimization, it's a one-click activity for the clients. Each type of Optimization Request has different charges associated with it, and the charges can be seen while making an optimization request, based on which clients can decide to request optimization for One/Multiple Optimization type services.

Benefits of Optimization Request

  1. Improves digital marketing ROI
  2. Boosts credibility
  3. Drives high-quality traffic to the website
  4. Measures success with real numbers
  5. Promotes the company all day, every day
  6. Targets every stage of the buying funnel
  7. Increases brand awareness
  8. Generates more leads, sales, and market share
  9. Maximizes the success of PPC campaigns
  10. Helps outrank the toughest competitors
  11. Makes digital marketing strategy stronger
  12. Reaches every member of the target audience
  13. Decreases advertising costs

Types of Optimization Request

Brands can request various types of optimization requests for a product via Optiwise and ask for the enhancement/enrichment of that product. Optimization requests can be related to.
  1. Re-optimization- Optimization of existing product titles, descriptions, and feature lists to help with search results ranking
  2. Text Optimization- Optimization of existing product titles, descriptions, and feature lists to help with search results ranking
  3. Product Setup- New Product Set
  4. Attribute Enrichment- Update product attributes using information from similar listings on other marketplaces
  5. Keyword Research- Perform Keyword research and add up to 5 keywords to improve search results ranking
  6. Enhanced Brand Content- Annual subscription to each Enhanced Brand Content hosted by optiwise. Enhanced Brand Content can be generated by pulling A+ content from Amazon or built from scratch with an optiwise template.
  7. Image Enhancement- Enhance up to 3 images using images from the current listing

How to make an Optimization Request

Steps to Execute:- 
1. Select the products that need optimisation. On selecting the products, the user can see the total number of products selected for optimization and click on the “Request Optimization” button.



2. The user lands on the “Optimization Requests” page, where he can see the Total credits in his account and optimization-type Services applied to the product. Users can also apply for more optimisation services as per their requirements for each product. 




3. Once the user applies the correct optimisation type request to each product, they can finally place the optimisation request by clicking on the “Place Order” button. 




Once the user submits an optimization request, it goes through the Work Order process and receives a unique ID. 

Work Order

Request Optimization and Work Order go Hand-in-Hand. The flow of Request Optimization is incomplete without a Work Order. This involves creating, modifying, and analyzing data to perform actions or operations. 
Work order refers to a request or directive for a specific task or set of tasks to be completed.

Work Orders Benefits:

1. Organization: Work orders help to structure tasks and activities, providing clear instructions on what needs to be done, by whom, and by when.
2. Tracking and Accountability: Work orders provide a record of work performed, including details such as start and end times, actions performed, Reviewed by etc. This tracking enables organizations to monitor progress, identify bottlenecks, and hold individuals or teams accountable for their work.
3. Cost Control: By tracking expenses associated with each work order, organizations can better manage costs related to every task and identify the worked-up areas. 
4. Efficiency and Productivity: Work orders streamline workflows and eliminate inefficiencies, resulting in improved productivity and output. Clear instructions and standardized processes help workers complete tasks more quickly and accurately.
5. Customer Satisfaction: Efficient handling of work orders ensures timely delivery of products or services, leading to increased customer satisfaction and loyalty. Clear communication and transparency throughout the process also contribute to a positive customer experience.
6. Overall, work orders play a crucial role in facilitating smooth operations, optimizing resource utilization, and achieving business objectives effectively.

Work Order Benefit
  1. Organize and manage Optimization requests so that nothing gets overlooked.
  2. Enhanced task prioritization 
  3. Accurate tracking of work progress and completion.
  4. Efficiency in management and communication.
  5. Separate work orders are created for different types of services, which makes the tracking of the Work Order easier.
  6. Categorize the various optimization request work to be done at a convenient time.
  7. Increase availability and performance of equipment.
  8. Better management and control of the Work order ID.
  9. Work Order transparency to clients
  10. Minimize paperwork.

Work Order Workflow

1. Once the Optimization Request order is placed successfully, it goes into a Work Order process.  To see the product in the work order, the user can navigate to the work Orders menu and see the optimization request created for different service requests.


2. Users can then select the products inside the work order ID, and Approve and Publish the changes.





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