How to take advantage of Seasonality to Maximize Conversions with Optiwise.ai

How to take advantage of Seasonality to Maximize Conversions with Optiwise.ai

Introduction:

E-commerce seasonality refers to the fluctuations in search patterns and user behaviors that occur throughout the year. These changes are driven by various factors such as holidays, events, and weather conditions. Seasonal influences also include the different times of the year – spring, summer, autumn, and winter. For instance, December typically sees a significant rise in holiday and gift-related search terms, while spring and summer months experience an increase in searches for holiday rentals, bathing suits, and travel.

These events can be placed into three key categories:
  1. Event-Based Seasonality: This refers to changes in search behavior based on one-off events that occur throughout the calendar year including Christmas, Easter, Valentine’s Day, the World Cup, and any other planned holiday events. 
  2. Season-Based / Time-Based Seasonality: Seasonal weather changes can influence the types of products consumers are interested in buying. This refers to the different times of the year when users are more likely to shop for certain products. For example, scarves and hats may be bought more during autumn, while swimming clothes are purchased more frequently in summer.
  3. Recurring Events: These are non-weather, non-holiday events that offer opportunities for e-commerce brands. These events happen regularly, such as back-to-school sales, end-of-season sales, or Amazon’s Prime Day, which can drive significant traffic and sales for businesses.
How Optiwise.ai helps sellers with seasonality: 
  1. Predicting Trends
  2. Inventory Management
  3. Marketing Campaigns
  4. Product Offerings
  5. Store Optimization
  6. Profit Maximization

Seasonality on Optiwise.ai

Optiwise.ai provides Recommendations based on Price, Event, and Content which helps sellers get ready in advance for peak seasons and maximize their conversions on Amazon & Walmart Marketplace. Optiwise.ai makes it easy to view and implement the seasonality changes using AI during publishing. You can also revert automatically to the original listings using our publishing scheduler 

1. Select the product you wish to analyze seasonality for. 
2. Scroll through the Product Details page to the "Recommendations" section.

3. Select the Event from the displayed List. The name of the Event as well as the Date range for that Event is displayed. The dates are the dates, during which the Sales of that Product are estimated.

4. Next, generate content for the Title, Description, & Key Features using our Gen AI feature. You can also make the changes as per the suggestions displayed. Once complete, click on “Generate Content”.
5. Review the generated content. You can further regenerate the Content by clicking the “ Regenerate Response” or can Edit them manually.

6. Once all changes are made, publish the content by clicking on the “Publish” button at the bottom of the page.

6. Once complete, you'll be able to view the updated product listing. 

For any queries, contact us at support@optiwise.ai. 

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