How to Create New EBC Module with Optiwise.ai
Enhanced Brand Content (EBC), also known as Rich Media/ Below-The-Fold, refers to interactive and engaging digital content like high-quality images, product videos, slide shows, comparison charts, product features, and more!
Sellers can take complete control over their Enhanced Brand Content (EBC) by creating their own Standard A+ EBC modules instead of importing them from the Amazon marketplace.
To create a new EBC Module:
- Sign in or register at Optiwise.ai.
- Connect your Keys:
- Once logged in, choose the Walmart Marketplace to connect your keys.
- Connect your Amazon Marketplace for a seamless experience in the next step.
- Once your keys are connected, access the "Catalog" Dashboard.
- Create Enhanced Brand Content (EBC):
- Select the product you wish to publish EBC for
- Click "Create EBC" in the "Issues" column for that product.
- You can also scroll through the Product Details page and click "Edit" under the "Enhanced Brand Content" section.
- Click on the "Create" button.
- Select your choice of EBC template and click on "Choose Module"
- Upload images and content as per the module and click on "Submit". Tip: Choose the right images to showcase your product in the best possible light
- Publish EBC:
- Refresh the page in some time to review your EBC and apply any desired changes.
- Click "Publish" and configure your desired settings to confirm.
- Your Walmart Product Listing is now updated with enhanced content.
For any queries, contact us at support@optiwise.ai.
FAQs
1. What is Enhanced Brand Content (EBC)? Why is it important?
-> Enhanced Brand Content (EBC), also known as Rich Media/ Below-The-Fold, refers to interactive and engaging digital content like high-quality images, product videos, slide shows, comparison charts, product features, and more! It provides an immersive shopping experience and creates a brand story for customers that helps sellers increase their product views and conversions (between 12-36%).
2. What is the difference between A+ content and EBC?
-> Both Amazon and Walmart offer sellers to include high-quality rich media or enhanced content in their product listings and use terms like A+ content, Enhanced Brand Content (EBC), Below-the-Fold, or Rich Media for the same.
3. Is it easy to publish EBC on Walmart?
-> Currently, Walmart doesn't support EBC publishing directly on its platform. However, it can be done through Walmart approved partners, such as Optiwise.ai. Optiwise.ai helps Walmart sellers publish their enhanced content on product listings within minutes. You can follow the steps detailed in this article to get started.
4. What are the different ways to publish EBC?
-> You can publish EBC in two ways using Optiwise.ai
a) Auto - Connect your Amazon Keys and import A+ content from Amazon to Walmart and upload EBC within minutes.
b) Manual - Create customized enhanced modules using our pre-defined templates for comparison tables, video hosting, feature sets, and more!
We recommend our sellers to use auto mode for quick turnaround and maximum value.
5. Do I need to pay to publish EBC on Walmart?
-> Optiwise.ai provides all its customers 5 FREE Enhanced Brand Content at no additional cost. There is also an option for sellers to upgrade to paid plans for further access and benefits related to EBC.
6. Do I require Walmart approval to use Optiwise.ai for EBC uploads?
-> No. Optiwise.ai is an official Walmart Solution Provider and you can publish EBC by signing up up on Optiwise.ai.
7. What results have sellers seen while using EBC?
-> Our clients, on average, have observed a 2.5x revenue growth after implementing EBC on their product listings. For more details, you can refer to the case study here.
8. How can I learn more about EBC?
-> Optiwise.ai regularly shares EBC updates and growth insights for its Walmart sellers. Explore our Resources section to access blogs and webinars focused on EBC or subscribe to our newsletter for ongoing updates.
9. How is Optiwise.ai different from other solution providers?
-> Optiwise.ai differentiates by offering a user-friendly automated EBC publishing solution which other providers lack. While others rely on manual and time-consuming process which makes it complex and adds to additional charges, Optiwise.ai streamlines the process, making it 100x faster than its competitors.
Besides EBC, Optiwise.ai also provides a comprehensive platform enabling users to optimize product listings, manage their catalog, receive personalized growth recommendations, leverage Gen AI, take advantage of seasonality, execute ad campaigns, and more —all from the same place!
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